Determinants of Store-Level Price Elasticity
- 1 February 1995
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 32 (1) , 17
- https://doi.org/10.2307/3152107
Abstract
Using weekly scanner data representing 18 product categories, the authors estimated store-specific price elasticities for a chain of 83 supermarkets. They relat...Keywords
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