An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods
- 1 December 1994
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 21 (3) , 408-418
- https://doi.org/10.1086/209407
Abstract
Scanner panel data analyses for sweetened and unsweetened drink categories (with four brands in each) support the presence of a region of price insenKeywords
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