Marketing on the Internet
- 1 August 1996
- journal article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 13 (4) , 27-39
- https://doi.org/10.1108/07363769610124528
Abstract
Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use, but it has many benefits too.Keywords
This publication has 1 reference indexed in Scilit:
- Advertising Principles and PracticeJournal of Marketing, 1948