Information Sources Used for Strategic Planning Decisions in Small Firms
Open Access
- 1 April 1987
- journal article
- other
- Published by SAGE Publications in American Journal of Small Business
- Vol. 11 (4) , 21-36
- https://doi.org/10.1177/104225878701100402
Abstract
Sources used by strategic planning groups in small firms to collect information on the environment were studied. The relationship between perceived environmental change and complexity and use of personal and impersonal information sources was found not to be direct, but moderated by uncertainty about planning and intolerance of the ambiguous situation. In addition, personal sources were found to be used more than impersonal.Keywords
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