Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity
- 1 March 1990
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (4) , 461-471
- https://doi.org/10.1086/209231
Abstract
Interpersonal influence in consumer behavior is moderated by the extent of consumer sensitivity to social comparison information concerning product pKeywords
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