The Need for Development of New Strategies in Marketing Bank Services in India

• 1 February 1987
• journal article
• Published by Emerald Publishing in International Journal of Bank Marketing
• Vol. 5  (2) , 47-53
• https://doi.org/10.1108/eb010804

Abstract

Keywords

• MARKETING BANK
• BANK SERVICES
• NEW STRATEGIES
• DEVELOPMENT OF NEW
• NEED FOR DEVELOPMENT
• INDIA THE NEED