Market Share Strategy and the Product Life Cycle
- 1 October 1974
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 38 (4) , 29
- https://doi.org/10.2307/1250388
Abstract
The selection of market areas or product groups meriting a long-term shift in market share is one of the most difficult trade-offs a marketing manager faces. Th...This publication has 0 references indexed in Scilit: