Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology
- 1 September 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (2) , 133-146
- https://doi.org/10.1086/209203
Abstract
Existential-phenomenology is presented as an alternative paradigm for conceptualizing and studying consumer experience. Basic theoretical tenets of eKeywords
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