Abstract
We present a model for temperature induced martensitic phase transitions where the excitations leading to the phase instability are local fluctuations of the respective order parameter which describes the displacement of a single atom or an atomic plane when transforming structure A into structure B. The fluctuations of the order parameter are treated in the framework of a Landau - Ginzburg model and allow us to describe the temperature induced first-order phase transition as being driven by strain fluctuations (caused by anharmonicities) rather than by phonon softening. In some materials this phenomenological mean field treatment represents a possible model for martensitic phase transitions.