A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet
- 1 March 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (4) , 449-470
- https://doi.org/10.1086/209128
Abstract
Naturalistic inquiry as an ethnographic approach is explained and utilized for exploring emergent themes in buyer and seller behavior at a swap meet.Keywords
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