Freeways and Family Structure: Marketing Mass Transit
- 1 October 1965
- journal article
- Published by SAGE Publications in California Management Review
- Vol. 8 (1) , 45-54
- https://doi.org/10.2307/41165659
Abstract
Difficulties in marketing mass transit stem in part from American family structure, and any successful solution must take this social structure into account. The problem is recapturing the transportation function from the family.Keywords
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