Functions performed in industrial purchasing decisions with implications for marketing strategy
- 1 October 1974
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 2 (4) , 421-434
- https://doi.org/10.1016/0148-2963(74)90027-7
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- A General Model for Understanding Organizational Buying BehaviorJournal of Marketing, 1972
- Experimental Study of Industrial Buyer BehaviorJournal of Marketing Research, 1971
- Why Studying The Purchasing Agent Is Not EnoughJournal of Marketing, 1968
- Modeling the Industrial Buying ProcessJournal of Marketing Research, 1965
- Observation of a Business DecisionThe Journal of Business, 1956