Perceived Media Bias and the 1968 Vote: Can the Media Affect Behavior after All?
- 1 June 1972
- journal article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 49 (2) , 239-246
- https://doi.org/10.1177/107769907204900203
Abstract
Data obtained from a Survey Research Center post-election study shows a newspaper's perceived support of a candidate was associated with about a 6% edge in the vote for that candidate.Keywords
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