Creating lift versus building the base: Current trends in marketing dynamics
- 22 January 2009
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 26 (1) , 13-20
- https://doi.org/10.1016/j.ijresmar.2008.06.006
Abstract
No abstract availableKeywords
This publication has 66 references indexed in Scilit:
- Critical Incidents and the Impact of Satisfaction on Customer ShareJournal of Marketing, 2008
- Pooling data for the analysis of dynamic marketing systemsStatistica Neerlandica, 2008
- Multichannel customer management: Understanding the research-shopper phenomenonInternational Journal of Research in Marketing, 2007
- Drivers of consumer acceptance of new packaged goods: An investigation across products and countriesInternational Journal of Research in Marketing, 2007
- Discrete Time, Discrete State Latent Markov Modelling for Assessing and Predicting Household Acquisitions of Financial ProductsJournal of the Royal Statistical Society Series A: Statistics in Society, 2007
- Targeting and timing promotional activities: An agent-based model for the takeoff of new productsJournal of Business Research, 2007
- Understanding and managing international growth of new productsInternational Journal of Research in Marketing, 2004
- Time-series models in marketing:International Journal of Research in Marketing, 2000
- A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of SatisfactionJournal of Marketing Research, 1999
- The Product Life Cycle and Time-Varying Advertising ElasticitiesJournal of Marketing Research, 1975