What the marketing professional needs to know about ISO 9000 series registration

• 31 December 1994
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 23  (5) , 367-370
• https://doi.org/10.1016/0019-8501(94)90001-9

Abstract

Keywords

• ISO
• PRICING
• REGISTRATION
• ULTIMATELY
• MARKETING PROFESSIONAL
• QUALITY SYSTEM STANDARDS