Tobacco and Alcohol Use in G-Rated Children's Animated Films

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Abstract
Although tobacco use among US adults continues to decline, youth tobacco use is on the rise.1 Research demonstrating causal relationships between tobacco advertising and youth tobacco consumption has increased criticism of tobacco advertising campaigns like those based on the popular cigarette symbols of the Marlboro Man and the cartoon character Joe Camel.2-4 Recent pressures on tobacco companies to settle all state Medicaid lawsuits has stemmed in part from tobacco companies' marketing campaigns that appeal to youth. Moreover, cigar use has increased exponentially among young adults in recent years.5