CELEBRITY ENDORSERS' EXPERTISE AND PERCEPTIONS OF ATTRACTIVENESS, LIKABILITY, AND FAMILIARITY
- 31 May 1987
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 60 (3c) , 1307-1309
- https://doi.org/10.2466/pr0.1987.60.3c.1307
Abstract
The authors measured the effects of celebrity endorser expertise on ratings of endorser attractiveness, likabilty, and familiarity. The expert condition yielded significantly more positive ratings than the inexpert condition for all three person-perception judgments.This publication has 3 references indexed in Scilit:
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- Scales for the measurement of ethosSpeech Monographs, 1966
- The principle of belief congruence and the congruity principle as models of cognitive interaction.Psychological Review, 1965