Market Segments and Stochastic Brand Choice Models
- 1 February 1976
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 13 (1) , 34
- https://doi.org/10.2307/3150899
Abstract
The modeling of buyer behavior by stochastic brand choice models has typically involved the use of a single model to represent the behavior of all consumers tho...Keywords
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