How market research discourages major innovation

• 1 June 1974
• journal article
• Published by Elsevier in Business Horizons
• Vol. 17  (3) , 22-26
• https://doi.org/10.1016/0007-6813(74)90070-6

Abstract

Keywords

• RESEARCH DISCOURAGES
• MARKET RESEARCH
• DISCOURAGES MAJOR INNOVATION