Interviewing Important People in Big Companies
- 1 January 1995
- book chapter
- Published by SAGE Publications
Abstract
Like many people, I enjoyed the satire in Roger and Me, the semidocu-mentary film about General Motors and its CEO. By contrasting the imposing physical and economic presence of the company with the inaccessibility of its leader, Michael Moore, the writer/director, plucked a populist chord: Important people in big companies have tremendous power but little apparent accountability to the ordinary worker and citizen. In the absence of the real Roger Smith, Moore created Roger the celluloid image: someone who was, by turns, the villain of a matinee drama and a bumbling clown, whose words (through careful editing) appeared both callous and ridiculous. Yet what if Moore had cornered Roger Smith? What would he (and ...Keywords
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