Investigating Consumers' Tendency to Combine Multiple Shopping Purposes and Destinations

1 May 1998

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 35 (2) , 177
https://doi.org/10.2307/3151846

Abstract

Because of the increasing time pressure they face, many consumers are becoming more concerned about the efficiency of their shopping patterns. Retailers have re...

Keywords

INVESTIGATING CONSUMERS
MULTIPLE SHOPPING
SHOPPING PURPOSES
COMBINE MULTIPLE
DESTINATIONS
TENDENCY

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