Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis
- 1 November 1984
- journal article
- review article
- Published by JSTOR in Journal of Marketing Research
- Vol. 21 (4) , 360
- https://doi.org/10.2307/3151463
Abstract
This meta-analysis investigates the effects of research design on the reliability of rating scale measures used in marketing research. Three sets of independent variables-sampling characteristics, measure characteristics, and measure development processes-are investigated. The overall results suggest that measure characteristics have a major influence on obtained reliability estimates and that sampling characteristics and measure development processes have little impact. These results support measurement theory. The implications for measure development are discussed.Keywords
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