Media Selection by Linear Programming

1 February 1965

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 2 (1) , 83
https://doi.org/10.2307/3149343

Abstract

Linear programming models for media selection have limited application because the function describing the aggregate response to additional inputs of advertisin...

Keywords

FUNCTION
MODELS
AGGREGATE
INPUTS
MEDIA SELECTION
SELECTION BY LINEAR
LINEAR PROGRAMMING LINEAR
ADVERTISIN

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