Ideological Identification and the American Voter

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Abstract
This article explores the utility of respondent self-evaluation of ideological position on a liberal-conservative scale as a predictor of vote relative to two other types of predictors: party identification and issue positions. The general conclusion is that ideological self-evaluation identifies an effect that is independent of the other two predictors in the electorate as a whole but that the extent of this effect can vary substantially, depending on the context of the campaign and the social grouping being considered. As expected, its effect was more pronounced in 1972 than 1968, or 1964. John D. Holm is an Associate Professor of Political Science at Cleveland State University. John P. Robinson is Director of the Communication Research Center and Professor of Communication at Cleveland State University. The authors are listed alphabetically to indicate equal co-authorship.

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