Corporate Travel-Management and Hotel-Marketing Strategies

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Abstract
It's now common for company-reimbursed lodging to be from a list of approved hotels. Hotel chains that wish to take advantage of the evolving nature of corporate travel management should be prepared to centralize their administration, expand their information reporting, revise their rate-setting procedures, enhance their travel-agency relationships, forgo some yield-management revenue, overrule individual properties' authority to make deals, revamp marketing strategies, and integrate their business-travel services.

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