The Bicentennial Traveler: A Life-Style Analysis of the Historian Segment
- 1 January 1977
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 15 (3) , 14-17
- https://doi.org/10.1177/004728757701500304
Abstract
This empirical investigation examines through life-style analysis travelers who are particularly interested in history. The findings seem to indicate there is a sizeable market segment of historian travelers who are different than their general population counterparts. The results have implications for marketing decision makers of tourism agencies and firms.Keywords
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