ESCALATION TENDENCIES OF ADVERTISING*
- 1 May 1978
- journal article
- Published by Wiley in Oxford Bulletin of Economics and Statistics
- Vol. 40 (2) , 153-163
- https://doi.org/10.1111/j.1468-0084.1978.mp40002004.x
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Advertising and Competitive Behaviour of Selected Australian FirmsThe Review of Economics and Statistics, 1975
- A Mathematical Modeling Approach to Product Line DecisionsJournal of Marketing Research, 1969
- A Mathematical Modeling Approach to Product Line DecisionsJournal of Marketing Research, 1969
- Determinants of Market ShareJournal of Marketing Research, 1968
- Determinants of Market ShareJournal of Marketing Research, 1968
- Competitive Strategies for New Product Marketing Over the Life CycleManagement Science, 1965