Some Aspects of Ethics in Marketing Research
- 1 May 1964
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 1 (2) , 26
- https://doi.org/10.2307/3149918
Abstract
Two professional societies have recently adopted ethical codes for marketing research and surveys, and a third is in process of doing the same. With recent disc...Keywords
This publication has 0 references indexed in Scilit: