Improving Rating Scale Measures by Detecting and Correcting Bias Components in Some Response Styles

1 May 1992

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 29 (2) , 176
https://doi.org/10.2307/3172568

Abstract

The author examines whether the response styles of yeasaying and standard deviation in rating scale responses convey information on respondents' attitudes o...

Keywords

ATTITUDES
BIAS
STYLES
CONVEY
DETECTING AND CORRECTING
RATING SCALE MEASURES
YEASAYING
MEASURES BY DETECTING

This publication has 0 references indexed in Scilit: