Psychographics: A Critical Review
Open Access
- 1 May 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (2) , 196-213
- https://doi.org/10.1177/002224377501200210
Abstract
This article presents case histories of five somewhat different uses of psychographic research, and it critically reviews the status of research in this field.Keywords
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