Predicting financial success of motion pictures: The '80s experience
- 1 September 1989
- journal article
- research article
- Published by Taylor & Francis in Journal of Media Economics
- Vol. 2 (2) , 35-50
- https://doi.org/10.1080/08997768909358184
Abstract
This study explores the factors related to success in the motion picture industry and found that familiarity with actors, characters, and story, as well as kudos from reviewers and industry association, are key factors. The authors argue that increasing control by the marketing side of the industry is leading to sequelization, imitation, and higher demand for popular stars in response to the rise in the number of competitors and new exhibition technologies.Keywords
This publication has 5 references indexed in Scilit:
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- Critics’ and Consumers’ Evaluations of Motion PicturesJournal of Popular Film and Television, 1983
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- G-PG-R-X: The Purpose, Promise and Performance of the Movie Rating SystemJournal of Arts Management and Law, 1982