Effectiveness of Forewarning in Developing Resistance to Persuasion
- 1 January 1962
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 26 (1) , 24-34
- https://doi.org/10.1086/267068
Abstract
In a fundamental comparison of the results of experimental and survey studies of attitude change, Carl Hovland pointed out a characteristic differencKeywords
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