Marketing at the Crossroads – A Comment
- 1 February 1994
- journal article
- Published by Emerald Publishing in Marketing Intelligence & Planning
- Vol. 12 (1) , 42-45
- https://doi.org/10.1108/02634509410052667
Abstract
A reply to a recently published report by Coopers & Lybrand, very critical of the state of marketing management in the United Kingdom.Keywords
This publication has 1 reference indexed in Scilit:
- Business orientations and corporate successJournal of Strategic Marketing, 1993