Abstract
AS part of the Health Education Council's submission on the voluntary agreements between the Government and the tobacco industry, the council advised a change in the health warnings on cigarette packets and advertisements. The suggestion was made on the grounds that the existing warning is ineffective, and that other warnings may have a significant effect on smoking. This latter claim is supported by evidence from other countries, such as Australia. To support its view, the council commissioned a qualitative research project to investigate smokers' responses to cigarette health warnings, and their perception of them.

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