A Utility Model for Product Positioning
- 1 January 1978
- book chapter
- Published by Springer Nature
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
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- Perceptor: A Model for Product PositioningManagement Science, 1975
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- Multiplicative Utility FunctionsOperations Research, 1974
- A Quasi-Game Theory Approach to PricingManagement Science, 1972
- Psychophysics of PricesJournal of Marketing Research, 1970
- Methods of Estimating Additive UtilitiesManagement Science, 1967