Business Research
- 1 April 1942
- journal article
- other
- Published by SAGE Publications in Textile Research
- Vol. 12 (6) , 26-29
- https://doi.org/10.1177/004051754201200610
Abstract
Many business men associate the term "research" exclu sively with the physical and chemical laboratory. There is, however, a growing recognition of the value of business research, particularly as it relates to marketing, indus trial relations, and public relations. A broad picture of business research as it exists today in the United States has been drawn in a report to the National Resources Planning Board. Below are abstracts of certain parts of the report believed to be of special interest to textile executives.Keywords
This publication has 0 references indexed in Scilit: