Some Communication and Demographic Determinants of Adolescent Consumer Learning
Open Access
- 1 September 1975
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 2 (2) , 80-92
- https://doi.org/10.1086/208619
Abstract
Differential processes associated with four measures of consumer learning—price accuracy, slogan recall, brand specification and attitudes toward advertising—are examined in a cross-sectional analysis of rural middle and high school adolescents.Keywords
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