Modeling the Product Life Cycle for Consumer Durables
Open Access
- 1 September 1981
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 45 (4) , 68-75
- https://doi.org/10.1177/002224298104500409
Abstract
This paper proves that the product life cycle of a new consumer durable goods product can be simulated with reasonable accuracy assuming various causal marketing conditions. Major elements of the model development are discussed as well as the validity tests conducted. Strategic and operational uses of the model are also discussed.Keywords
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