Consumer Response to In-Store Price Information Environments
Open Access
- 1 March 1982
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 8 (4) , 357-369
- https://doi.org/10.1086/208876
Abstract
A laboratory experiment evaluated the impact of eight in-store information environments on consumer processing of price information. Results reveal that the format of information provision significantly affected subjects' cognitive, affective, and behavioral responses. Findings suggest that both item marking and a list of unit prices facilitate processing of grocery-store prices.Keywords
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