What it takes to supply Japanese OEMs

• 28 February 1990
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 19  (1) , 21-30
• https://doi.org/10.1016/0019-8501(90)90024-p

Abstract

Keywords

• JAPANESE BUSINESS
• OEM/SUPPLIER RELATIONSHIPS
• EUROPE
• SUCCESS
• MARKETING
• NORTH AMERICA
• WRITTEN