Planning for profit
- 1 January 1978
- journal article
- Published by Emerald Publishing in Planning Review
- Vol. 6 (1) , 4-32
- https://doi.org/10.1108/eb053824
Abstract
One hundred and ninety of the world's largest and most diversified companies have added a new capability to their arsenal of planning tools. They have tapped into a new and unique collection of strategic experiences of product‐line businesses now maintained by The Strategic Planning Institute (SPI). Member companies use information derived from this data base as one additional input to:Keywords
This publication has 0 references indexed in Scilit: