Marketing to retailers: A battle for distribution?
- 1 December 1990
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 23 (6) , 101-108
- https://doi.org/10.1016/0024-6301(90)90107-f
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- The Role of Advertising in the Retail Marketing MixInternational Journal of Advertising, 1988
- Structing: Changes in Grocery Retailing: The Implications for CompetitionInternational Journal of Physical Distribution & Materials Management, 1985