Customer Evaluation of Products in a Global Market

• 1 September 1994
• journal article
• research article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 25  (3) , 579-604
• https://doi.org/10.1057/palgrave.jibs.8490213

Abstract

Keywords

• BEHAVIOR
• MARKETING
• CONCEPTUAL FRAMEWORK
• INFLUENCES
• COUNTRY
• DECISIONS
• INFLUENCE OF SOURCE COUNTRIES