The Contrast Effect of Physical Attractiveness in Japan
- 1 January 1993
- journal article
- research article
- Published by Taylor & Francis in The Journal of Psychology
- Vol. 127 (1) , 51-64
- https://doi.org/10.1080/00223980.1993.9915542
Abstract
We examined contextual effects on the judgment of others' attractiveness and self-evaluation among Japanese university students who rated their body satisfaction and self-esteem following exposure to various attractiveness stimuli. Our results showed the existence of a contrast effect of attractiveness stimuli on the judgment of target stimuli in men and women. A similar contrast effect on subjects' self-esteem and body satisfaction occurred in female students only. Western-based attractiveness comparison processes also prevailed in Japan. A gender difference was evident in the contextual effect of physical attractiveness stimuli.Keywords
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