Marketing and Population Problems
Open Access
- 1 July 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 35 (3) , 28-33
- https://doi.org/10.1177/002224297103500305
Abstract
Marketers can contribute significantly to relieving the pressures of population problems if they become sensitive to the many delicate issues involved. The authors believe that the many problems involved in population programs include elements which are more familiar to marketers than to some population experts.Keywords
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