Polls in the Media: Content, Credibility, and Consequences
Open Access
- 1 January 1980
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 44 (4) , 495-513
- https://doi.org/10.1086/268619
Abstract
Polls appearing in the New York Times and on the CBS and NBC evening news programs for three years are categorized, their treatment by the media dissected, and their possible political implications analyzed.Keywords
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