Reconstructing Mediatization as an Analytical Concept

Top Cited Papers
Publisher Website
Google Scholar
Abstract
Mediatization relates to changes associated with communication media and their development. A basic assumption of mediatization is that the technological, semiotic and economic characteristics of mass media result in problematic dependencies, constraints and exaggerations. These are closely associated with three basic functions of the media in communication processes: (1) the relay function, grounded in the media’s technological capacities, serving to bridge spatial and temporal distances; (2) the semiotic function, making messages suitable for human information processing through encoding and formatting; and (3) the economic function, highlighting the standardization of media products as an outcome of mass production processes. The article looks at the analytical functions of mediatization and, finally, discusses three possible answers to the question whether the advent of new media might bring an end to mediatization.

This publication has 19 references indexed in Scilit: