An application of multiple objective linear programming to media selection
- 31 December 1976
- Vol. 4 (4) , 455-462
- https://doi.org/10.1016/0305-0483(76)90118-3
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Multiple Objective Linear Programming with Interval Criterion WeightsManagement Science, 1976
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961