Abstract
Cultural embeddedness and cultural sensitivity are important determinants of human behaviour. An assertion is therefore made that indigenous psychology has a definite place in fostering better perceptions and understandings among psychologists in a pluralistic society such as our own. There has been a dearth of views from indigenous psychologists in this debate. Western viewpoints have held sway and have indeed been well articulated. The time is now ripe for African psychologists to tell their side of the story too, so as to contribute to the continuing quest for a psychology that is relevant to the needs and aspirations of all South Africans.