Predicting Behavior from Intention-to-Buy Measures: The Parametric Case

• 1 May 1995
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 32  (2) , 176
• https://doi.org/10.2307/3152046

Abstract

Keywords

• PREDICTING BEHAVIOR
• PARAMETRIC CASE
• BUY MEASURES
• INTENTION TO BUY
• BEHAVIOR FROM INTENTION